Product design

User-centred UI/UX design solutions raising customer engagement and conversions

What we offer

  • UI/UX Research, Audit & Strategy

    Relying on UX research, competitor and market analysis we develop design strategy and define conceptions and methodologies to help you design new successful products or improve usability of existing one.

  • Product Design

    Relying on embracing the best design practices, we create user-friendly, functional and intuitive interfaces.

  • UI/UX Design

    Our design team creates outstanding user-friendly and interactive interfaces for all kinds of web products and mobile applications ensuring meaningful experience for your clients.

Our cases

RentTrack is a streamlined payment portal that helps residents get the credit scores they deserve for paying rent. By reporting rent payments to all three major credit bureaus – the ones lenders use to assess creditworthiness – renters can now build credit and take control of their future as they pay their rent.

FreightSeeker is a service that allows finding the best shipping option with several clicks. It aggregates data from multiple carriers and allows to select the best option. In addition, it provides an easy way to track shipments by any carrier.

Premier House-Share Company in London running web-based solution to manage the rental business. The system connects company managers, available property and tenants in a way that managers can have full overview, including different statistics about the current status.

E-butik is an eCommerce start-up that enables small and medium-sized businesses to open online stores without the overhead of development, maintenance, and support, paying only for a subscription. We helped develop a successful second-largest startup in Sweden, which was then successfully sold.

Have a question in mind?

Design discovery and strategy

The Discovery stage is important for both products on the idea stage and existing products to improve their conversion rate and engagement. 

To build an outstanding yet consistent user experience we start from gathering requirements, analyzing competitive products in similar market niches.

Conducting UX research our specialists define scope of design improvements and verify them conducting both functional and non-functional tests.

When scope of work is verified we gather design references and generate step by step implementation strategy. 


Based on discovery findings and detailed strategy we specify UX approach, UI concept  and prepare design specifications as well as describe essential implementation details. 

Our designers establish information architecture, create user journey maps and design mockups. Once mockups are approved we build funcional clickable prototypes. On this stage we organize close collaboration between UI/UX designers and developers to ensure smooth functioning of prototype.

After final tests we develop scope of recommendations and detailed guidelines for the development team and finalizing UI library for the product to guarantee flat design implementation.

UI/UX design

Forma Pro is flexible in cooperating models,  product types and approaches.

We provide design solutions as a part of end-to-end product development, as well as independent service building dedicated design teams just for your challenge or providing ongoing iterative design improvements.

Our specialists have deep expertise in both web products and mobile applications design. Our UI/UX design processes include close cooperation between designers, developers and QA specialists to continuously perform usability tests and deliver client-centred user-friendly and usable products.

Learn more about how we work

What our clients say about us

Tell Us About Your Project

    We'd be glad to hear what you're working on. Drop us a line about your project details, and we will answer you back within 1 business day.

    What happens next?

    1. Our customer success department are receiving your inquiry
    2. Reaching you out within max. 1 business day
    3. Reaching with you a common ground
    4. Getting the ball rolling